About Me

Commercial leader through sustainable growth across FMCG and consumer goods markets in the UAE and India. Known for turning business challenges into measurable results through strategic thinking, strong customer relationships, and high-performing teams.

My mission is simple

Build strong teams, create profitable partnerships, drive sustainable growth, and leave every business stronger than I found it.

Impact

Two decades of turning targets into track records, across territories, categories, and channels. From Kerala to the UAE, every market entered has been a market grown and the numbers built through strategy, relationships, and relentless execution.isn't luck , it's the result of the right teams, the right plans, and the right partnerships.

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Consistent annual growth across major FMCG brands

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Sales growth across Abu Dhabi & Al Ain

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Sales Growth in South Kerala (JTI)

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Growth in Carrefour Accounts

What I bring

From market strategy to shelf execution, I lead the full commercial agenda, grow the right teams, and turn data into decisions that drive lasting revenue growth.

Strategic Sales Leadership


Setting the vision, aligning teams, and executing go-to-market plans that consistently outperform targets across territories and channels.

Key Account Management

Building and sustaining senior-level relationships with major retail groups,from Carrefour and Lulu to cooperative societies to unlock joint business growth.

Business Development

Identifying untapped market opportunities and converting them into profitable, long-term revenue streams through structured growth strategies.

FMCG & consumer goods expertise


Deep hands-on knowledge of fast-moving consumer goods across food, beverages, personal care, home care, and detergents in UAE and Indian markets.

Private label development

Negotiating and developing white-label manufacturing partnerships with leading retailers, creating value for both sides while strengthening long-term supplier relationships.

Category Development


Building and sustaining senior-level relationships with major retail groups,from Carrefour and Lulu to cooperative societies to unlock joint business growth.

Distribution Expansion


Mapping, entering, and growing distribution networks across modern trade, traditional trade, and key national accounts to maximize numeric and weighted coverage

Negotiation & Influencing

Securing favorable commercial terms, ranging, and promotional agreements through principled negotiation that delivers win-win outcomes for both business and partners.

Why Choose Me

You build teams that outlast you

Growth driven by one person is fragile. You invest in building systems performance tracking frameworks, coaching programs, customized reporting tools, and accountability structures that make entire teams perform better. Any employer gets not just your output, but a stronger, more capable organization long after you've set the direction.

Relationships that open doors others can't

Your career is built on senior-level partnerships with the biggest retail groups in the UAE, Carrefour, Lulu, Abu Dhabi Coop, Al Ain Coop, and Armed Forces Coop. These aren't transactional contacts; they're long-term business relationships developed through trust, consistency, and mutual value. the kind that take years to build and immediately benefit any employer you join.

Full commercial ownership, end to end

You don't just manage a sales team, you own the entire commercial agenda. From P&L accountability and budget planning to trade marketing, private label negotiations, and category launches, you bring the rare ability to operate strategically at the top and execute precisely on the ground, without needing to hand off between levels.

Proven growth, not just potential

Most candidates promise results you have the numbers to back it up. 300%+ sales growth in Abu Dhabi and Al Ain, 350% in Carrefour, and 110% in South Kerala aren't projections they're a track record built across two decades, multiple markets, and some of the most competitive FMCG environments in the UAE